Digital marketing is an incredibly powerful tool for growing businesses in today's world. However, some 6 and 7 figure earners hold a misconception that it is complicated and doesn't work. This could be due to the overwhelming amount of information and jargon involved in the process. As a result, they fall into the trap of trying to do everything at once and overcomplicating things, leading to frustration and a sense of failure.

One of the biggest reasons for this is what is known as Franken-where. This refers to taking bits and pieces of what we see other successful people doing and trying to apply them to our businesses without understanding the context behind them. This can lead to a mess of conflicting software and tools that don't work well together, causing frustration and wasted time.

To solve this problem, it is crucial to focus on the basics of digital marketing and understand the foundational principles of your business. Begin by identifying your ideal customer and their needs, and then create content that speaks directly to them and solves their problems. Instead of getting bogged down in technical details, focus on delivering value to your customers.

According to a study by Oberlo, 54% of social media users use it to research products, with 87% of people saying that social media helped them decide whether to buy a product or not. By tailoring your content to your ideal customers' needs and pain points, you can become a beacon for them.

Another way to succeed in digital marketing is to focus on your lifestyle goals. Instead of striving for perfection or having the most complex marketing funnel, think about what kind of business you want to create and what kind of life you want to lead. Simplify your business processes and focus on the things that matter most.

To further optimize your digital marketing efforts, it is essential to include backlinks to your website from high-quality sources. This can help to increase your website's domain authority and improve its search engine ranking. Additionally, by including statistics and data from reputable sources in your content, you can increase your credibility and authority in your niche.

In conclusion, digital marketing may seem overwhelming and complex, but it doesn't have to be. By focusing on the basics, understanding your ideal customer, and simplifying your business processes, you can create the life and business you desire. Incorporating high-quality backlinks and statistics can also help improve your SEO efforts and establish you as a credible authority in your field. With these tools and strategies, success in digital marketing is achievable, and you can grow your business beyond your wildest dreams.