As businesses grow, they become more complex. With more moving parts and people involved, it can be challenging to keep everything organized and running smoothly. However, simplifying your systems can limit your business's potential. Finding a balance between simplicity and complexity is key to success.

Imagine walking into a house with four rooms and a door. You can easily navigate through the space and understand what's going on. But as soon as you start adding walls, doors, windows, and appliances, the space becomes more complex. The same is true for businesses. Adding elements like email campaigns, customer journeys, and offers creates complexity, but they're necessary for growth.

Michelle Nedelac, owner of AwarenessStrategies, teaches people how to get clients, referrals, and speaking engagements by leveraging a podcast. She recommends using the analogy of a house to determine how complex your business is. If your business was a house, how simple or complex is it? How many people do you bring in? How often? Can you maintain being the good host when people knock on the door?

As your business becomes more complex, it's important to find ways to manage it effectively. Technology can help you do that. For example, Google Calendar allows you to color-code events and tasks, making it easy to see what's going on at a glance. A CRM can help you manage your clients and keep track of their interactions with your business. Michelle recommends finding a technology that works for you and your business, rather than trying to fit your business into a particular technology or platform.

As your business grows, you may need to delegate tasks to others who have expertise in areas that you don't. For example, you may need help managing your CRM, creating email campaigns, or developing your website. Delegating these tasks allows you to focus on what you do best and gives you more time to work on growing your business.

In conclusion, finding a balance between simplicity and complexity is crucial for the success of your business. Using the analogy of a house can help you determine how complex your business is and what areas you may need to focus on. Technology can help you manage the complexity of your business, and delegating tasks can free up your time to focus on growth. Remember, there is no one-size-fits-all solution. It's important to find what works best for you and your business.