If you're familiar with marketing, you've probably heard of the term "marketing funnel." A marketing funnel is the path that a potential customer takes to become an actual customer. It usually involves a series of steps that help move them from a prospect to a buyer. One of the most common types of funnels is the sales funnel, which is also referred to as the online conversion funnel. 

However, in this blog post, we'll be focusing on the email campaign funnel. Email campaigns are a powerful marketing tool, and when used effectively, they can drive sales and increase customer engagement. So, what is an email funnel, and how does it work? 

An email funnel is a series of emails that are sent to a group of people who have subscribed to your email list. These emails are sent over a period of time and are designed to move subscribers through the buying process. The emails can be day delayed or date delayed, depending on the system you use. 

For example, you might send an email introducing a new product, followed by another email a few days later with more information about the product. Then, a few days after that, you might send another email with a special offer to incentivize subscribers to make a purchase. This sequence of emails is designed to guide subscribers towards making a purchase and becoming a customer. 

However, it's important to note that not all email campaigns are created equal. Some systems allow you to take people in and out of the funnel based on their buying decisions. This means that if someone clicks through and makes a purchase, they can be taken out of the rest of the campaign so that they're not receiving irrelevant emails. 

This is important because bombarding your subscribers with irrelevant emails can be annoying and can even cause them to unsubscribe. To avoid this, it's important to use a system that allows you to tailor your emails to your subscribers' buying decisions. 

In conclusion, email funnels are a powerful tool for driving sales and increasing customer engagement. By using a system that allows you to tailor your emails to your subscribers' buying decisions, you can ensure that you're not bombarding them with irrelevant emails. With the right strategy in place, email campaigns can be an effective way to grow your business and connect with your audience.